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About Us

Established in 1973, HELLA New Zealand has long been committed to the design and manufacturing of the highest quality lighting products. The company has witnessed a significant expansion over the past five decades, owed to the adoption of modern production methods and substantial investments in pioneering cutting-edge technologies. Our products illuminate seafaring vessels the world over with energy-efficient, durable, and aesthetically pleasing lighting solutions that both enhance safety and optimize the marine experience.

Spanning 7,500 square metres, the manufacturing premises are a testament to modern engineering with highly precise automated production capabilities and dedicated in-house design teams. Plastic injection moulding machines have been a major addition, enabling us to mould components to an exceptionally accurate margin of just ±0.02mm.

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Our electronics plant is equipped with the most recent automated, precision Surface Mount Technology (SMT) assembly systems. In 2013, the facility achieved self-sufficiency in Printed Circuit Board Assemblies (PCBAs) production. To illustrate its productivity, the plant places 53,000 LEDs onto PCBAs daily, which amounts to 12.8 million LEDs per annum (as of 2022).

In light of New Zealand’s rich maritime history and world-class yacht manufacturing prowess, HELLA New Zealand was designated as the global headquarters for Hella marine in 2004.

The NaviLED Navigation lamp series elevated our status as pioneers in marine lighting. One of our greatest accomplishments includes being the first company globally to secure the European ‘BSH’ compliance for a navigation light using LEDs, in the form of the NaviLED PRO series. 

The NaviLED series significantly transformed the Marine industry by offering energy-efficient LED lighting that is incomparably reliable and durable. From inception, Hella’s dedication to the environment has driven us to produce products designed to endure even the most rigorous conditions. This approach to design has positioned us as a trusted partner globally.

Our Vision

At Hella marine, we strive to be the beacon of innovation and reliability in the marine lighting industry, setting new standards for performance, safety, and environmental responsibility.

Guided by our unwavering commitment to excellence, we aim to be the first choice of boat builders, marine enthusiasts, and commercial operators worldwide. Driven by our customer-centric approach, we continuously engage with clients to understand their evolving needs, ensuring that our products exceed expectations and inspire confidence with every adventure. 

With a culture of continuous improvement and a focus on sustainability, we seek to leave a positive impact on the marine ecosystem and promote responsible boating practices. We also embrace diversity, foster innovation, and empower our dedicated team to reach new heights of creativity and collaboration.

Environmental Sustainability

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Quality Policy

300

Distribution, manufacturing and R&D sites across 42 countries

70

Countries with immediate access to our products

150

Different nationalities employed

150

Employees worldwide
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Our History

1899 

Hella KG first established as a public company, in Lippstadt, Germany.

1925

Hella KG begins to manufacture Marine related product.

1973

Hella opens a manufacturing plant in New Zealand.

1993

Production of Marine Equipment moves from Germany to Austria.

1998

Marine interior product (LED) first manufactured in Finland, initially for DC applications, and thereafter for AC product to the Cruise ship industry.

2002

Hella marine creates the first NaviLED navigation lamps.

2004

Hella marine is relocated to New Zealand due to its rich maritime history, and a winning streak of 3 Americas cups. This coincides with Hella New Zealand designing and manufacturing the first LED BSH approved lamp.

2008

Hella New Zealand creates the first, and now iconic ‘NaviLED Compact’ navigation light.

2010

Hella New Zealand expands its plant and increases the size of its workforce.

2013

Hella New Zealand creates the first thermally conductive but electrically insulating injection moulded plastic lamp – known as the ‘Sea Hawk’ lamp.

2015

Hella New Zealand expands the operation further, with the purchase of a dedicated the surface mount electronics Company in Waihi which currently makes all of Hella New Zealand’s electronic circuit boards.

2021

Hella marine releases its first underwater lights; the Apelo A1 and A2 series.

Our Partners

Hella marine is proud to be a supply partner to boat builders around the globe. Here are just a few in our network.

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